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Anne-Laure BEATRIX

Author of Dictionnaire amoureux des Musées, Director of the Beaux-Arts Institute, and former Deputy Administrator of the Louvre.

A graduate of Sciences Po Paris and an agrégée in History, Anne-Laure Béatrix began her career in a ministerial office and then in a communications agency before taking on various roles at the Louvre Museum starting in 2010.

Initially serving as the museum's Director of Communication and then as Director of External Relations from 2013, she was promoted to Deputy General Administrator of the museum in 2018.

At the Louvre, she notably led communication efforts for the opening of the Louvre Abu Dhabi and developed innovative partnership strategies to enhance the Louvre brand and diversify audiences (including collaborations with Beyoncé and Jay-Z, the 30th anniversary of the pyramid with Air BnB, and co-branding with brands such as Swatch, Lego, Palais des Thés, etc.).

In parallel, she teaches cultural institution management at Sciences Po Paris and cultural communication at the École du Louvre.

 

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